Monday, June 29, 2009

Vintage Advertising-Bird's Custard


From Woman and Home, June 1953. Contents included directions for knitting a classic twinset, a recipe for "A Novelty Gateau for your Coronation Party" and ads for Peak Frean biscuits, Brooke Bond tea and Crosse & Blackwell's Salad Cream.
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4 comments:

  1. LidianJune 29, 2009 at 2:08 PM

    What a wonderful ad! And we still get Bird's Custard in Canada. I had a can around a few years ago and it looks just the same. I was no good at making custard out of it though.

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  2. Not ImportantJune 30, 2009 at 1:31 PM

    Bird's Custard sounds like a euphemism for what birds leave on your car.

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  3. JudithJuly 1, 2009 at 4:36 PM

    Bird's custard powder, invented in 1837 and still sold in the UK and still in the same tin. A cornflour(cornstarch ?) based powder mixed with boiled milk to make a sweet sauce, flavoured and coloured yellow. It is wonderful on steamed puddings, crumbles, pies and cold as trifle toppings. Most people of a certain age regularly ate custard with puddings with their school dinners(lunch)

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  4. ShayJuly 1, 2009 at 5:50 PM

    The juxtaposition of fruit gelatin (jelly) and custard shown in the first recipe is peculiarly British; I find it only occasionally is US cookbooks and those usually from the teens and 20's.

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