Sunday, June 1, 2008

Mrs. Dewey's Discovery


What is it, you ask? Why, Jello, of course!











(a partial scan of a 1933 promotional cookbook from General Foods).
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5 comments:

  1. Rochelle R.June 2, 2008 at 5:53 PM

    I have this booklet too. I love how the first part is in story form. I haven't seen that style very often in a recipe booklet.

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  2. ShayJune 2, 2008 at 7:19 PM

    I am just enchanted by the 1930's colors.

    (the recipes...eeeeehhhh..)

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  3. LidianJune 3, 2008 at 12:30 PM

    Oh Mrs. Dewey! One would think you had just discovered the electric light!

    Still, Jell-O is good, too.

    What a treasure that booklet is!

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  4. AnonymousJune 4, 2008 at 3:05 AM

    I can't get over the Fresh Asparagus Salad. Oh my!

    Of course I am fascinated by the illustrations. I would be tempted to have them framed.

    ReplyDelete
  5. ShayJune 5, 2008 at 6:10 PM

    I think advertising artists in this country peaked in the late 30's.

    ReplyDelete