Monday, January 8, 2018

Vintage Advertising - Quaker Macaroni


From Woman's Home Companion, January, 1921.

6 comments:

  1. Referring to the milk, maybe?

    Although I am not sure how you make noodles with milk. Eggs, flour, salt...but milk?

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  2. According to the copy on the ad, pasta had been made with water, but the Quaker Company made it with milk, instead. Pasta is one of the things I don't make from scratch (filo is another), but none of the recipes I've found online have included milk. Beats me.

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  3. Apparently, it wasn't a successful recipe! I should think using milk instead of water would make the pasta too tender to hold together when cooked. Like the difference between bread made with water and bread made with milk as the liquid, only more so, because of the size of a piece of pasta.

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  4. I wonder if the addition of milk had something to do with the emphasis on invalid foods and baby wellness after WWI and the flu pandemic. It does sound like a bad recipe, though.

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  5. And/or an attempt by a US food manufacturer to make a "foreign" dish sound less so.

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