Sunday, June 1, 2008

Mrs. Dewey's Discovery


What is it, you ask? Why, Jello, of course!











(a partial scan of a 1933 promotional cookbook from General Foods).

5 comments:

Rochelle R. said...

I have this booklet too. I love how the first part is in story form. I haven't seen that style very often in a recipe booklet.

Shay said...

I am just enchanted by the 1930's colors.

(the recipes...eeeeehhhh..)

Lidian said...

Oh Mrs. Dewey! One would think you had just discovered the electric light!

Still, Jell-O is good, too.

What a treasure that booklet is!

Tracy said...

I can't get over the Fresh Asparagus Salad. Oh my!

Of course I am fascinated by the illustrations. I would be tempted to have them framed.

Shay said...

I think advertising artists in this country peaked in the late 30's.