"Make a handsome handbag in either wool or cotton tweed. This roomy bag may be the answer to your fall handbag problem. Simply-shaped pieces which set together like a song will result in a handsome bag of which you can be proud."
It is from Smart Sewing, 9th Edition, 1955. Three pages of instructions start here. When you print off the pattern make sure it comes out as 8.5 x 11 inches or the pieces may not fit together.
Edited to add: My apologies! The magazine is actually dated 1954, not 1955.
Edited again (9/7/09): Check here for a coat pattern to match.